Online Privacy Policy



Ready At Dawn Studios LLC, a California limited liability company, and its affiliate companies (collectively “Ready At Dawn”) respect the privacy of its on-line users and recognize the importance of providing a secure environment for them. We have a company wide Online Privacy Policy that guides how we collect, store and use information that you provide to Ready At Dawn. The Online Privacy Policy details how Ready At Dawn safeguards the privacy of its on-line users and does not necessarily apply to information that may be collected by Ready At Dawn off-line. Please be aware that when you link to other sites from a Ready At Dawn website, this Privacy Policy does not apply to, and does not control the activities on those other sites. If you have questions regarding the Ready At Dawn Online Privacy Policy or practices, you may contact Ready At Dawn at [email protected].


Ready At Dawn complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Ready At Dawn has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Ready At Dawn’s certification, please visit


If you are a user from outside the United States, the personal information you provide Ready At Dawn may be transferred to, stored, and processed within the United States or other countries where Ready At Dawn maintains facilities or business operations.


What personal information is collected?


Ready At Dawn only collects personal information on a voluntary basis. If an on-line user submits information to Ready At Dawn, it will usually take the form of either: (1) product or account registration, or registration for on-line game participation, (2) player match-up services, (3) message boards or forums, (4) friend referral e-mails, (5) warranty registrations, (6) contest registrations, (7) a consumer complaint, (8) surveys, (9) customer service or technical support, (10) the purchase of goods or services though our on-line stores, and/or (11) newsletters. Personal information collected may include your name, home address, phone number, and/or e-mail address. We do not require this information to gain access to our websites, however, you may not be able to utilize certain products, services, or features that require registration or receive materials such as newsletters unless such information is provided.


Users purchasing products or services will be required to provide additional information such as a valid credit card number, expiration date, and shipping and billing addresses.


Please note that, depending on the Ready At Dawn website that you are visiting, many of the activities listed above may not be available and, as such, personal information may not be collected.


What other types of information may we collect?


For some activities, we may ask you to create a username and password and/or to provide other personal and non-personal information such as your age, date of birth, gender, and/or game and platform preferences; and, we may combine such information with other personal and/or non-personal information. In addition, your web browser or client software may transmit certain geographic information or information regarding your computer (capabilities, game data processing, etc.) to Ready At Dawn. Ready At Dawn may use this information to generate aggregate statistics about our user community and may provide such information to advertisers and/or our partners. In addition, Ready At Dawn may use such information for security, system integrity (the prevention of hacking, cheats, etc.), or enforcement purposes. From time to time, we may also post user testimonials that contain personally identifiable information on Ready At Dawn’s websites. However, we will obtain the user’s consent to post these testimonials prior to publication in accordance with the applicable Ready At Dawn End User License Agreement (EULA) or Terms of Use (TOU).


How do we use your personal information?


The personal information you provide Ready At Dawn will allow Ready At Dawn to fulfill your product or service order; alert you of new products or services, features, or enhancements; handle/route your user service or technical support questions or issues; or friend referral emails; and/or notify you of upgrade opportunities, contests, promotions, or special events and offers. Ready At Dawn may enhance or merge the personal information collected at a Ready At Dawn website with data from third parties in order to update your contact information, perform market analysis, or improve our products, services, or systems. Lastly, we may use your personal information for internal marketing, profiling, or demographic purposes, so we can adapt our products and services to better suit your needs. We do this to better understand and serve our users. Please be advised that personal information submitted by individuals acting solely in a business capacity (e.g., personal information contained in job applicant’s resume) is not subject to the uses set forth above or to any other practices stated in this Privacy Policy.


What type of communications may I receive?


Special Offers and Updates

Ready At Dawn may occasionally send you information on products, services, special deals, and promotions. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the section captioned “What choices do I have regarding the collection, and distribution of my personal information?”



Service-related Announcements

We may send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature.


Customer Service

Based upon the personally identifiable information you provide Ready At Dawn, we may send you a welcoming email to verify your username and password. We may also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.


Friend Referral Program

If you choose to use our friend referral program, Ready At Dawn will ask you for your friend’s name and email address. Ready At Dawn will automatically send your friend a one-time email inviting him or her to visit the website. Ready At Dawn does not store this information and uses it for the sole purpose of sending this one-time email and to track the success of our referral program.


Who is collecting your information?


When you are asked for information while on a Ready At Dawn website, you are sharing that information with Ready At Dawn, its parent, and its various affiliates and sister companies, unless specifically stated otherwise. As a result of this sharing, you may receive communications from any of Ready At Dawn’s affiliates. From time to time, Ready At Dawn may use third party contractors to collect and process personal information on its behalf (for product and prize fulfillment, credit card processing, etc.).

In addition, some services are provided in conjunction with partner companies. If your personal information is being collected by a company other than Ready At Dawn and not on Ready At Dawn’s behalf, you will be notified at the time the information is collected. If you do not want your information shared, you can choose not to allow the transfer of information by not using that particular service or by not providing any information at that time.


Ready At Dawn will take reasonable steps to assure that third parties to whom we transfer any data will provide sufficient protection of personal information. Nonetheless, Ready At Dawn cannot guarantee the conduct of these third parties. If Ready At Dawn learns that any third party has violated the Ready At Dawn Online Privacy Policy it will take appropriate corrective action.


Please be aware that advertisers or websites with links to and from our websites may collect personal information about you. For the avoidance of doubt, this Privacy Policy does not apply to, and cannot control the activities of, those other advertisers or websites. We encourage you to carefully read the privacy policy of any advertiser or website you visit.


The Ready At Dawn websites may include certain social media features such as the Facebook “Like” button, and widgets such as the Share this button or interactive mini-programs that run on our websites. These features may collect your Internet protocol (“IP”) address, which page you are visiting on our websites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our websites. Your interactions with these features are governed by the privacy policy of the company providing it.


With whom may your personal information be



Ready At Dawn may share your personal information with third parties only in the ways that are described in this privacy policy. We do not and will not sell your personal information to third parties. We may, however, share non-personally identifiable, aggregated, and/or public information with third parties.


We reserve the right to disclose your personal information as required by law or in special cases when we have reason to believe that disclosing such information is necessary to identify, contact, or bring legal action against you if you are violating the Terms of Service, Use Agreements or End User License Agreements for a Ready At Dawn website or product, or may be causing injury to or interference (intentionally or unintentionally) with Ready At Dawn’s rights or property, other users of a Ready At Dawn or licensed partner or platform website or product, or anyone else who could be harmed by your activities. We also reserve the right to disclose your personal information if we have a good faith belief that it is necessary to prevent fraud or other illegal activities.


As with any business, your personal information is also an asset of Ready At Dawn and will become part of our normal business records. As such, we may also disclose your personal information to a third party if we decide to sell a line of business to that third party, so you can continue to receive service and information in connection with that line of business with as little disruption as possible. Similarly, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal information may be transferred to Ready At Dawn’s successor or assign. Ready At Dawn websites may also have message boards, forums, and/or chat areas, where users can exchange ideas and communicate with one another. When posting to a message board, forum, or chat area, please be aware that the information is being made publicly available on-line and the user does so at his or her own risk. For certain forums, anyone posting or replying to a post may be doing so using their full first and last name — with the option to also display the name of their primary in-game character. If your personal information is posted on one of our community forums, you may contact Ready At Dawn at [email protected] to request removal. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.


What choices do I have regarding the collection, and distribution of my personal information?


Ready At Dawn allows you to control the way that Ready At Dawn uses personal identifying information that Ready At Dawn might obtain. At the time you provide personal information, Ready At Dawn may give you the option of declining any future offers or information about new products, promotions, or services. In addition, many of the “mailings” Ready At Dawn may send you, such as newsletters, have procedures within them to cancel the receipt of any future mailings. Lastly, you may be given the opportunity to “opt-out” of certain features or functionality with instructions how to do so.


Privacy Rights for California Residents


Under California law, our users that are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. As detailed above, we do not share our user’s personal information with unaffiliated third parties for direct marketing purposes without their approval.


If at any time you wish to opt out of having your personal information shared with third parties and/or receiving information from Ready At Dawn (via e-mail or postal mail) about new products, services, or promotions, you can do so. You may contact Ready At Dawn at Ready At Dawn Studios LLC, Attn: Privacy Policy Administrator, at 15201 Laguna Canyon Road, Suite 200, Irvine CA 92618-3616. You can also contact Ready At Dawn at [email protected]. Please indicate what publications or services you no longer wish to receive so that Ready At Dawn may better address your needs.


What about Children?


Children Under 13

Once a child states that his/her age is under thirteen (13), Ready At Dawn does not collect or store any personally identifiable information such as name, address, or email address. Teenagers under the age of seventeen (17) and over the age of twelve (12) should encourage their parents to review this Online Privacy Policy and to contact Ready At Dawn at [email protected] if they would like to authorize Ready At Dawn to take certain actions with respect to their minor child or to raise any concerns.



Note to Parents

Ready At Dawn recognizes a special obligation to protect personal information about young children. Ready At Dawn urges parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when on-line.

What are tracking technologies and how are

they used?


As is true with most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve the services we offer you, to improve marketing, analytics, or website functionality.


Ready At Dawn and our partners, such as marketing partners and analytics providers, may use tracking technologies such as cookies, beacons, tags and scripts. These technologies are used in analyzing trends, administering the websites, tracking users’ movements around the websites, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well aggregated basis.


Ready At Dawn uses cookies for various purposes including the Ready At Dawn shopping cart, to remember users’ settings (e.g. language preference), and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our websites, but your ability to use some features or areas of our websites may be limited.


Ready At Dawn may also use clear gifs in our HTML-based emails to let it know which emails have been opened by recipients. This allows Ready At Dawn to gauge the effectiveness of certain communications and the effectiveness of its marketing campaigns. For this reason, these types of clear gifs are tied to personally identifiable information.


Ready At Dawn, and third parties with whom it partners to provide certain features on its websites or to display advertising based on your web browsing activity, use Local Shared Objects such as Flash cookies, and Local Storage such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please click here.


Ready At Dawn may choose to partner with third party ad networks to either display advertising on our websites or to manage our advertising on other sites. Should we choose to display advertising to you, our ad network partners may use tracking technologies to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. If you are located in the European Union, click here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.


What are Internet protocol addresses?


An Internet protocol (“IP”) address is the unique number assigned to your server or Internet Service Provider (“ISP”). Ready At Dawn may track such IP addresses for system administration, to report aggregate information, site tracking, security purposes, or to prevent our servers from being abused. See tracking technology discussion in the preceding section.


What do I do if I want to correct or delete my personal information?


If for any reason you are concerned with the way Ready At Dawn is using your personal information, or would like to correct or request that we delete such personal information, please contact Ready At Dawn Studios LLC, Attention: Privacy Policy Administrator, at 15201 Laguna Canyon Road, Suite 200, Irvine, CA 92618-3616. You can also contact Ready At Dawn at [email protected]. Ready At Dawn will respond to any request for access within thirty (30) calendar days.


In some cases, Ready At Dawn may not be able to delete your personal information and will retain and use the information obtained as long as necessary to comply with our legal obligations, resolve disputes, and/or enforce the Ready At Dawn agreements.


Please note that the deletion of your data will lead to the termination of your account and all applicable games and/or services.


How secure is my personal information?


The security of your personal information is important to Ready At Dawn. Ready At Dawn has taken steps to assure that all information collected will remain secure and in its original form (i.e. free from any alteration). As such, access to all personal information is strictly controlled. When credit card information is transmitted, for example, we use industry standard, SSL (secure sockets layer) encryption. Ready At Dawn follow generally accepted standards to protect the personal information submitted to Ready At Dawn, both during transmission and once it is received.


In addition, Ready At Dawn will take reasonable steps to assure that third parties to whom we transfer any data will provide sufficient protection of personal information.


What if I have a question or complaint?


If you have any questions or wish to file a complaint, please feel free to e-mail Ready At Dawn at [email protected] or send a letter addressed to Ready At Dawn Studios LLC, Attention: Privacy Policy Administrator, at 15201 Laguna Canyon Road, Suite 200, Irvine, CA 92618-3616.


By using this website and/or any of Ready At Dawn’s online or mobile products or services, you signify your assent to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our websites. This Privacy Policy may change from time to time, so please check back periodically to ensure that you are aware of any changes. If we make a material change to this Privacy Policy, we will notify you by posting the change on our websites or in this Privacy Policy and, if necessary, give you additional choices regarding such change prior to the change becoming effective. Your continued use of the Ready At Dawn websites will signify your acceptance of these changes.


This Privacy Policy was last updated on January 26, 2017.